MIELE
— A WHOLE LIFE
Miele appliances are so well designed that you will want to have them around forever. They’re also so well engineered that you will. In their first-ever brand campaign, we follow a couple’s life in one continuous dance, showing that we keep the things we love, and change what we don’t.
“Once a Miele, always a Miele.” focuses on the unique, lasting bond people form with Miele appliances, highlighting the deep connection and enduring quality that sets the brand apart.
To make this, we've built a whole house in a studio in Bulgaria. The floor plan was carefully crafted around the choreography and story we wanted to tell.
The project was a true art directors dream, being able to live my love for interior design.
