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GOOGLE HOME
BE MORE AT HOME


Something hands-free to be more hands-on at home. Google Home helps families to stay a little more present when it matters most.

A series of short format films was distributed on social channels to showcase how Google Home adds a little magic to your everyday. OOH and print-ads focused on feature communication.

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Each asset got adapted for various markets to be truly authentic in every country.

Each asset got adapted for various markets to be truly authentic in every country.

Each asset got adapted for various markets to be truly authentic in every country.

Influencers spread the word and showcased how they use Google Home to stay more in the moment. Father_of_daughters even spoke at the launch event.

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Influencers spread the word and showcased how they use Google Home to stay more in the moment. Father_of_daughters even spoke at the launch event.

Google_Home_Influencer

The Home Cards: a card game that helped people to understand what Google Home can do for them.
The cards are designed to start conversations with fun games, questions, jokes, music moments, and a whole lot more to try.

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2018
All works © by Christian Baur