IKEA
— PLACE

Watch the new season of Matchers Keepers, where couples try to put their differences aside and agree on home furnishings. Played with IKEA’s new AR app called IKEA Place and hosted by @lowcheekbones. Placing is easy, matching is hard. But somewhat easier with this new app.

Simple explainer GIFS were distributed to media partners and used to optimise app store presence.

IKEA_Android-Launch_Mobile (3Up)_01
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IKEA_Android-Launch_Mobile (3Up)_03

We also went down to a park in London, found players of a popular location-based AR game and asked them to try out IKEA Place.

IKEA-Place-RIKI
IKEA-Place-DIANA
IKEA-Place-KEN

2023 All work © by Christian Baur
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