Life is full of impossibilities - this is how we launched the all new German NEON magazine. We launched the campaign with a interactive billboard on the university campus.
A set of handmade posters addressed current topics reflected in the mag.
Am I loosing something if I have found myself?
Do I gentrify my neighbourhod?
Everything in this campaign was handmade by us. Here are some making ofs to get an idea about the process.
Some of the work we made during the process was never published but is still worth sharing.