Allianz provides solid foundations for people and their lives preparing us for growth, adventure, confidence and hope. But too often people think of insurance as preparing for the worst, and this insight sees insurance companies typically lean into it as a means to sell their services. With this in mind, we set out on a mission to reframe preparation from something done to avoid the worst, to something done in anticipation of the best.

The first work launched from this partnership brings to life a fitting analogy on World Ocean Day: getting insurance is like learning to swim - you don’t do it solely to avoid drowning, you do it to take full advantage of the world of water.

The idea was extended to three 60-second films featuring a professional swimmer, marine biologist & academic, and swimmer & tattooist sharing their memories, experiences and connections with the ocean and swimming.


Print and digital out-of-home continues to tell the story by exploring the benefits of preparation in many other contexts, showing everyday people - along with two athletes to represent the Olympic and Paralympic partnership.



All work © by Christian Baur
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