PREPARED FOR LIFE
Insurance companies are well known for using worst case scenarios as a means to sell their services. But Allianz has seen a thing or two in the last 130 years of insuring the world—most importantly that being prepared doesn’t just help protect against the unknown. It also opens us up to the best things in life. With this in mind, the “Get Ready for the Best” platform was born, positioning Allianz as a data backed optimist, in stark contrast to the fear mongers.
To launch this fresh point of view across 67 markets, we leaned into an analogy that perfectly brings this idea to life: nobody learns to swim just to avoid drowning
The idea was extended to three 60-second films featuring a professional swimmer, marine biologist & academic, and swimmer & tattooist sharing their memories, experiences and connections with the ocean and swimming.
The films where accompanied by an OOH campaign, a complete design rebrand and social activations.