AXE and Martin Garrix have teamed up to launch the all new AXE Music platform, a limited edition product as well as the music video for the producer and DJ’s song, "Burn Out”.
As the first music video ever being launched on Youtube Premiere, the song already
had thousands of likes and comments, even before it was officially out.
Together with the music video we launched a couple of TVCs to promote Martin's limited edition bodyspray.
The millions of people who watched the music video got retargeted with personalized edits based on their interest, country and platform. Each of them directed to either the product, give aways, a meet and greet or the AXE Music spotify channel.
Snappy social content kept the buzz high during the whole campaign.
The collaboration was also promoted with posters and digital billboards.
And a Spotify code on the can and OOH promoted a playlist curated by Martin himself. Giving personal insights on his inspiration and favourite tunes on the AXE Music channel.