AXE
— THE WHOA! CAN
A recent AXE study showed that quite a lot of guys have a puberty-fueled trigger finger that just wont stop spraying. So we made something to help and remind them that they're hotter, when they're chill.
Following the teaser, we launched this mockumentary to officialy introduce the Whoa! Can.
The Whoa! Can then got sent to various creators to spark a conversation about the topic. We even set up a 24/7 Hotline for guys to get help if they feel like they suffer from CAS (compulsive AXE spraying).
