THE WHOA! CAN
A recent AXE study showed that quite a lot of guys have a puberty-fueled trigger finger that just wont stop spraying. So we made something to help and remind them that they're hotter, when they're chill.
Following the teaser, we launched this mockumentary to officialy introduce the Whoa! Can.
It might look like a joke but we actually made the Whoa! Can and sent it to some of our favourite influencers.
We even set up a 24/7 Hotline for guys to get help if they feel like they suffer from CAS (compulsive AXE spraying).