NEVER BE WITHOUT A FRIEND
Fisherman’s Friend is a brand that has always been anchored to friendship. "Never be without a friend is on the back of each pack since day one. So this campaign is a celebration of being together. Launched with an activation that only works when you're with a friend: The Bench of Friendship.
Followed by social content that shows the raw beauty of true friendship.
And finished with a mobile game that keeps your crew together when going out.