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FISHERMAN'S FRIEND
NEVER BE WITHOUT A FRIEND


Fisherman’s Friend is  a brand that has always been anchored to friendship. "Never be without a friend is on the back of each pack since day one. So this campaign is a celebration of being together. Launched with an activation that only works when you're with a friend: The Bench of Friendship.

Followed by social content that shows the raw beauty of true friendship.

And finished with a mobile game that keeps your crew together when going out.

2018
All works © by Christian Baur