HENNESSY
— MADE FOR MORE
People only know to drink Hennessy neat, on the rocks or if they’re really adventurous with a simple soda. But truth is, it creates cocktails with more flavour, more depth and more complexity. So to shake up peoples perception of Hennessy and to shine a light on its surprising versatility, we created a series of films that almost feel like a cocktail itself – a mash up of people, places and things.
OUT OF HOME
The films got accompanied by a set of iconic stills. Bringing the brand out of the dark and into the light, introducing the all new identity.
SOCIAL
And to further demonstrate the infinite ways you can mix Hennessy, we created a versatile toolbox of assets for our social channels.
The carousel ads showcase a flurry of possibilites. A simple swipe leads to the recipe for each drink.