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LYNX
DITCH THE LABEL


LYNX is promoting it’s anti-bullying initiative in partnership with ‘Ditch the label’. We created a social movement that helps guys destroy the labels that hold them back. By literally destroying them.

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Next to the main films, our ambassords also promoted the cause on their stories.

Each asset linked to the limited Ditch the Label can of which 100% of the proceeds went straight to @ditchthelabel.

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And many others joint our movement.

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2018
All works © by Christian Baur