LYNX
— DITCH THE LABEL
To help guys ditch the labels that hold them back, we created a rebellious social awareness campaign for Lynx and anti-bullying charity Ditch the Label. A label someone gives you, no matter who you are, doesn't define you as a man. So whatever the word - we helped influencers destroy it and take back control.
Next to the main films, our ambassords also promoted the cause on their stories.
Next to the main films, our ambassords also promoted the cause on their stories.
Each asset linked to the limited Ditch the Label can. 100% of the proceeds went straight to Ditch the Label.
Each asset linked to the limited Ditch the Label can of which 100% of the proceeds went straight to Ditch the Label.
And many others joined our movement.
