DITCH THE LABEL
LYNX is promoting it’s anti-bullying initiative in partnership with ‘Ditch the label’. We created a social movement that helps guys destroy the labels that hold them back. By literally destroying them.
Next to the main films, our ambassords also promoted the cause on their stories.
Each asset linked to the limited Ditch the Label can of which 100% of the proceeds went straight to Ditch the Label.
And many others joint our movement.