MERCEDES-BENZ
— UNCRASHABLE TOY-CARS

Kids love to crash toy cars. But what happens if they can’t? To promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars, and delivered them to people with the highest safety demands: families. Showing them a system that avoids crashes – hated by kids, loved by adults.

2023 All work © by Christian Baur
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