_
MERCEDES-BENZ
UNCRASHABLE TOY-CARS


Kids love to crash toy cars. But what happens if they can’t? To promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars, and delivered them to people with the highest safety demands: families. Showing them a system that avoids crashes – hated by kids, loved by adults.

  

2021
All work © by Christian Baur
Find me on:
Instagram / LinkedIn / Xing
Say Hi:
hello@thechrisbox.com