MIELE
— A WHOLE LIFE
Miele appliances are so well designed that you will want to have them around forever. They’re also so well engineered that you will. “Once a Miele, always a Miele.” focuses on the unique, lasting bond people form with Miele appliances, highlighting the deep connection and enduring quality that sets the brand apart.
With Miele's first ever brand campaign we introduced a powerful human truth into a hyper technical home appliance world: you should love what you live with.
To make this, we've built a whole house in a studio in Bulgaria. The floor plan was carefully crafted around the choreography and story we wanted to tell.
The project was a true art directors dream, being able to live my love for interior design.
