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YENI RAKI
CHEERS TO TOGETHERNESS
No Tik without Tok. No Simon without Garfunkel. No up without down. No Raki without water. A campaign celebrating the magic that happens when two parts become something new.
The campaign reacted at the speed of culture.
And our simple mechanic worked in all shapes and sizes - even German OOH.
2021
All work © by Christian Baur
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