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YENI RAKI
CHEERS TO TOGETHERNESS


No Tik without Tok. No Simon without Garfunkel. No up without down. No Raki without water. A campaign celebrating the magic that happens when two parts become something new.

The campaign reacted at the speed of culture.

And our simple mechanic worked in all shapes and sizes - and even German OOH.

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2018
All works © by Christian Baur