AXE MUSIC
— MARTIN GARRIX 1.0

AXE and Martin Garrix have teamed up to launch the all new AXE Music platform, a limited edition product as well as the music video for the producer and DJ’s song, "Burn Out”.

AXE-Music_Martin-Garrix_Teaser-Social

The teaser got guys excited on Martin's social channels and AXE's owned media.

As the first music video ever being launched on Youtube Premiere, the song already had thousands of likes and comments, even before it was officially out.   

AXE-Music_Martin-Garrix_Premierev2

Together with the music video we launched a couple of TVCs to promote Martin's limited edition bodyspray.   

The millions of people who watched the music video got retargeted with personalized edits based on their interest, country and platform. Each of them directed to either the product, give aways, a meet and greet or the AXE Music spotify channel. 

AXE-Music_Martin-Garrix_Retargeting_Transparent

Snappy social content kept the buzz going throughout the whole campaign.

AXE-Music_Martin-Garrix_Gif01
AXE-Music_Martin-Garrix_Gif03
AXE-Music_Martin-Garrix_Gif02

The collaboration was also promoted with posters and digital billboards. 

AXE-Music_Martin-Garrix_OOH_Transp
AXE-Music_Martin-Garrix_Playlist

And a Spotify code on the can and OOH promoted a playlist curated by Martin himself. Giving personal insights on his inspiration and favourite tunes on the AXE Music channel.

2023 All work © by Christian Baur
This website runs on Semplice.

View