IKEA
— PLACE
Watch the new season of Matchers Keepers, where couples try to put their differences aside and agree on home furnishings. Played with IKEA’s new AR app called IKEA Place and hosted by @lowcheekbones. Placing is easy, matching is hard. But somewhat easier with this new app.
Simple explainer GIFS were distributed to media partners and used to optimise app store presence.
We also went down to a park in London, found players of a popular location-based AR game and asked them to try out IKEA Place.
