IKEA
— PLACE
Watch the new season of Matchers Keepers, IKEA’s very own gameshow where couples try to put their differences aside and agree on home furnishings. Played with IKEA’s new AR app called IKEA Place and hosted by internet sensation @lowcheekbones.
Simple explainer GIFS were distributed to media partners and used to optimise app store presence.
We also went down to a park in London, found players of the most popular location-based AR game that we’re not allowed to mention for legal reasons and asked them to review IKEA’s AR app Place.
