HENNESSY
— BRAND REFRESH
Hennessy, a beloved global brand, had built a fragmented market presence over the years. Each product in the portfolio had a unique brand world, with different tonalities and visual codes.
To make the brand iconic once again, we created one unified yet dynamic Hennessy identity that put focus back on the brand’s style and energy. A flexible system that stretches from the entry level to the ultra-luxury, from product communications to global campaigns.
One modernised brand design that was unmistakably Hennessy.
A NEW DESIGN SYSTEM
By separating the wordmark and logo, two elements that had never been apart, each could stand alone with a confidence and attitude befitting the brand’s luxury credentials.
We shed light on this historically dark category by using a sophisticated palette of brighter tones, to show the world how well we mix in both day and night. Much like Hennessy’s craft, our new brand world is carefully considered and cared for; a rich, complex entanglement of its finest details.
The flexible layout system truly came to life with our motion design. Embracing elegant and stripped back linear princicples we extended our world, without it feeling gimmicky.
Additionally, we developed Hennessy Neutral, a versatile new typeface with the ability to adapt and bring consistency across brand and system.
HENNESSY RED
While we simplified their use of color, we introduced Hennessy Red, ensuring Hennessy stands out in a cluttered market, showing up as a confident and iconic brand – wherever it needed to.
Transforming Hennessy from a brand people think they know into a brand they want to know!
