_
HACK YOUR FUTURE
BEHIND THE SOURCE


Being a refugee wasn’t their choice. Becoming a developer was.
Follow Sarea, Rami, Mohamad, Elif, Joudi, Sima and Alusine behind the source to discover their story.

Partners told the stories of their employes on their profiles. 

All you had to do is go on these websites — such as Ebay or Accenture — click ‘View Source’ in your browser to display the portraits hidden in the code, and read the exceptional journeys of Alusine, Elif, Joudi, Mohamad, Sarea, Rabi and Sima... who went from refugees to talented developers.

Hack-your-Future_Code_01
Hack-your-Future_Code_02
Hack-Your-Future_BTS_Transcode-BG

Their portraits were deconstructed into ASCII code characters, allowing us to ensure the anonymity required by their political refugee status, and the safety of their families left behind.

Hack-your-Future_Decode
Hack-Your-Future_Stories_a

Pushing the world to go behind the source isn’t just a geeky move, it’s an invitation to literally reveal the potential that hides behind the refugee label.

Hack-Your-Future_BTS_KV_01
Hack-Your-Future_BTS_KV_02
Hack-Your-Future_BTS_KV_03

We targeted working areas and coworking spaces with posters and OOH, nudging HR, CTOs and recruiters to take action.

Hack-Your-Future_BTS_Doc_02a
Hack-your-Future_DOOH_01
Hack-Your-Future_BTS_Doc_03a
Hack-Your-Future_BTS_Doc_01a

And without any media budget, we relied on our partners to help.
And be sure they did.

Hack-your-Future_Wetransfer

  

2022
All work © by Christian Baur
Find me on:
Instagram / LinkedIn / Xing
Say Hi:
hello@thechrisbox.com