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H&M
WEARABLE LOVE


2020 - what a year. Next to all the daily craziness a global pandemic hit the world and everyone needed to stay inside. Therefore H&M Germany has developed a technology that turns fashion into a medium for emotions. Flexible sensors are incorporated into the jacket, which transmit signals as a touch. With the "Wearable Love" collection, people can touch each other even though they are separated. 

The UX design was simple and intuitive - just as your favorite social app.

HundM_Wearable-Love_App2

2018
All works © by Christian Baur