Science has proven that touching each other is essential for our mental and physical well being. But in 2020, science tells the whole world to keep away from each other in order to stay healthy. In these challenging times, H&M launched Wearable love. The first fashion item that brings us closer together even when we’re apart. Flexible sensors and tactile elements incorporated into the jacket evoke the sensation of a human touch.
The media responded as H&M entered the wearable tech category.
The UX design was simple and intuitive - inspired by common social apps.
And for a full summary, here's the case study.