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AXE MUSIC
MARTIN GARRIX 2.0


AXE and Martin Garrix are back with a new collaboration. This time we show how a song can move people closer, celebrating one of the most intimate and recognizable moments in music: sharing headphones. A week before the main launch, a teaser got everyone hyped on Martin's channels.

And then we launched the main video on Youtube premiere.

This time, even fans where able to be a part in the video. We asked them to share their headphone sharing moments on TikTok. Then Martin picked his faves and now look at these lovebirds!

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Shareable gifs and boomerangs kept the conversation going.  

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Together with the music video we launched a couple of TVCs to promote Martin's limited edition bodyspray.   

Hundreds of personalized assets retargeted everyone who watched the music video. Ticket giveaways, meet&greets or just a 'Hi!' from Martin himself. We definitely brought him closer to his fans.

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But the collaboration didn't stop there: together with Sony we launched a limited edition Fanbox that even included the headphones from the video.

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And then there's this: a behind the scenes and making of the video that you can only access if you have the can. 

2018
All works © by Christian Baur