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AXE MUSIC
MARTIN GARRIX 2.0


AXE and Martin Garrix are back with a new collaboration. This time we're celebrating one of the most intimate and recognizable moments in music: sharing headphones with someone.

Fans where able to become a part of the video by sharing their headphone moments on TikTok.
Martin picked his faves and we dropped them into the video

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Shareable gifs and boomerangs kept the conversation going.  

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Together with the music video we launched a couple of TVCs to promote Martin's limited edition bodyspray.   

Hundreds of personalized assets retargeted everyone who watched the music video. Ticket giveaways, meet&greets or just a 'Hi!' from Martin himself.

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But the collaboration didn't stop there: together with Sony we launched a limited edition Fanbox that even included the headphones from the video.

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And last but not least: a behind the scenes and making of the video that you can only access if you have the can. 

  

2022
All work © by Christian Baur
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