MARTIN GARRIX 2.0
This is the second part of the AXE Music and Martin Garrix collaboration. This time we're celebrating one of the most intimate and recognizable moments in music: sharing headphones with someone.
Fans where able to become a part of the video by sharing their headphone moments on TikTok.
Martin picked his faves and we dropped them into the video
Together with the music video we launched a couple of TVCs to promote Martin's limited edition bodyspray.
Hundreds of personalized assets retargeted everyone who watched the music video. Ticket giveaways, meet&greets or just a 'Hi!' from Martin himself.
But the collaboration didn't stop there: together with Sony we launched a limited edition Fanbox that even included the headphones from the video.
And last but not least: a behind the scenes and making of the video that you can only access if you have the can.