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AXE MUSIC
MARTIN GARRIX 2.0

This is the second part of the AXE Music and Martin Garrix collaboration. This time we're celebrating one of the most intimate and recognizable moments in music: sharing headphones with someone.

Fans where able to become a part of the video by sharing their headphone moments on TikTok.
Martin picked his faves and we dropped them into the video

Shareable gifs and boomerangs kept the conversation going.  

Together with the music video we launched a couple of TVCs to promote Martin's limited edition bodyspray.   

Hundreds of personalized assets retargeted everyone who watched the music video. Ticket giveaways, meet&greets or just a 'Hi!' from Martin himself.

But the collaboration didn't stop there: together with Sony we launched a limited edition Fanbox that even included the headphones from the video.

And last but not least: a behind the scenes and making of the video that you can only access if you have the can. 

2022
All work © by Christian Baur
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