Smartphones… they’re so much more than just a piece of tech, especially when it’s the new Samsung Galaxy A54 5G! So when being able to use our devices comes under threat it’s no surprise that our reactions can be a little… dramatic. It’s these small, fun and at times, trivial, moments of jeopardy that we played with in the launch campaign for Samsung’s latest Galaxy A Series.
The campaign’s 15” films follow similar moments of jeopardy, but this time designed to highlight specific features: from not having anywhere to charge on a 2 day camping trip to the consequences of a Galaxy A coming into contact with a stray frisbee or even a nonchalantly tossed prawn.
The campaign was completed by bespoke shoppable social edits, turning our moments of jeopardy into real RTB's.