HEROES OF HAMBURG
The police of Hamburg was facing a growing number of burglaries. Most of them could have been avoided if neighbours would have reported suspicios behavior they've noticed. And to get more people to actually call the police when something seems off, we showed them that a simple phone call is the easiest way to become a local hero.
We've researched hundrets of cases to find our Seven! Real stories from people who prevented burglaries by calling the police - and like every real hero they all got their personal action figure. But not just that: their storries where told in unique comics that where published online and in Germanys biggest newspaper "Bild".