HEROES OF HAMBURG
The police of Germany's second biggest city was facing a growing number of burglaries. Most of them could have been avoided if neighbours would have reportet the suspicios behavior they've noticed. And to get more people to actually call the police when something seems off, we showed them that this simple phone call is the easiest way to become a local hero.
Like every real hero they all got their personal action figure. Seven individual figures that all had one thing in common: their weapon was a phone.
The real people behind our Heroes also got their story told in a unique comic that was released online and in Germanys biggest newspaper "Bild".