NIKE
— NO RETREAT
In wheelchair fencing, you’re strapped to a chair that’s then bolted to the ground while someone attacks you with a sword. There’s nowhere to go, no option except attack.
As part of Nike’s Winning isn’t for Everyone campaign, we wanted to celebrate this, along with Bebe Vio’s maniacal love of what most people would describe as absolutely terrifying.
"In wheelchair fencing you can't move. For this reason you can't reatreat but you have to face the opponent. To win you need to attack and i love it!"
Bebe Vio
Nike also went to the streets with an iconic OOH.
And here's some BTS the amazing Bas van Est took.
