NIKE
— THE CONSPIRACY OF GIULIA GWINN
Giulia Gwinn is a defender who attacks, plays at right back yet also plays with her left foot AND bangs in goals like it's going out of fashion. Anyone who knows anything about the game, knows defenders don't play like this.
So instead of just showing how good she is, we created a fictional group of football conspiracists called The Gwinners to deliver some game-changing “truths” the world clearly isn’t ready for.
Yes, the moon landings were fake, birds are secretly recording our conversations, Elvis is alive and well on the island of Lanzarote and Giulia Gwinn...has a SECRET ATTACKING DOPPELGANGER.
Every great conspiracy needs a little bit of truth. From newspaper clippings to fabricated contact sheets and era-specific graphics, we built a visual world full of “evidence” to make the myth of Giulia Gwinn feel eerily real.
