LYNX
— SHOWER AND SHAVETORIALS
For Lynx we created an ASMR-driven campaign that reframes body grooming as an experience worth paying attention to. By tapping into the pleasure of sound and sensations, we encouraged men to rethink and embrace full-body grooming in a way that feels confident, personal, and unmistakably Lynx.
Three soothing episodes showing you step by step how to shave safely.
To bring the idea to life beyond the screen, we sent media partners a limited-edition ASMR box for a first taste of the shavetorials, complete with headphones for the full sensory experience, a razor, and Lynx 2-in-1 Shower and Shave Foam.
